KEELINGS GREAT REWILDING
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KEELINGS GREAT REWILDING .
Challenge
The Great Rewilding campaign was launched in 2021 by Keelings to support Ireland’s native pollinators by distributing wildflower seeds with their range of fruits in supermarkets. Customers could redeem seed packs using codes found on selected berry punnets, encouraging households and schools across Ireland to plant for biodiversity.
Solution
As a member of the design team working on the on the Great Rewilding, I developed print, digital and video assets that brought the campaign’s identity to life across packaging, advertising and social content. I had to ensure consistent branding, clear messaging and high-quality execution across every touchpoint.